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Showing posts from August, 2021

What Is SEO / Search Engine Optimization?

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  SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. How does SEO work? Search engines such as  Google  and  Bing  use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, t...

What is meant by digital marketing

  Digital marketing, also called online marketing, is  the promotion of brands to connect with potential customers using the internet and other forms of digital communication . This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.